Concepts

Ad formats

Every format Koah can serve, rendered live for you to interact with.

Koah automatically chooses the optimal ad format for each placement, based on the ad slot you define. Below is a preview of some of the formats Koah can serve. To customize elements like accent color, typography, corner radius, and interface chrome, refer to Theming.

Action Card

A concise message with a clear call to action. Great for driving direct click-throughs to an advertiser's destination.

Image Card

Pairs ad copy with a product banner image. Good for capturing attention when visual assets are available.

Poll

An interactive question users can vote on. Useful for boosting engagement, gathering user sentiment, and measuring brand lift.

Expandable

Starts compact and reveals longer-form content on click. Ideal for deeper storytelling without crowding the initial layout.

Currently served on Android and iOS (and the web SDK); availability is platform-specific — check your SDK's changelog.

Catalog

A horizontally-scrolling carousel of products or offers. Ideal when an advertiser has several items to show — users swipe through them inline.

Currently served by the JavaScript (web) SDK.

Sizing & dimensions

You don't choose a format. Instead, Koah picks the best-fitting one for the slot. You only tell Koah how much room the slot has, by bounding it with a maximum width and/or height. Koah then serves only formats that fit.

Use the slider to visualize which ad formats remain available as you adjust the slot size.

koah.requestAd({ dimensions: { maxHeight: 550 } })
5 of 5 formats eligible
max height550px
Text card
fits · needs 400px
Expandable
fits · needs 400px
Poll
fits · needs 400px
Image card
fits · needs 480px
Rabbit hole
fits · needs 540px

For exact per-variant bounds in your platform's units, see your SDK's Reference page.

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