Policies

Privacy & Brand Safety

Koah is an AI-native ad marketplace built with privacy and brand safety at its core. We follow the same compliance standards as established ad platforms while requiring less data to deliver results.

Our Principles

  1. Minimum Data By Default — We use contextual matching and privacy-conscious audience signals. Our AI-native approach delivers relevant sponsored content without hoarding personal data.

  2. No Cross-Customer Data Sharing — Advertiser data stays with advertisers. Publisher data stays with publishers. We never share specific data between marketplace participants.

  3. Enterprise-Grade Security — All data transfers use TLS encryption. We conduct regular security assessments and automated checks in our development pipeline.

  4. Marketplace Integrity — Every impression runs through content moderation tailored to your brand guidelines. We actively filter bot and fraudulent traffic to protect your spend.

How We Protect Your Data

Before processing any request, Koah applies PII anonymization and content moderation filters. We match sponsored content using context and anonymized audience signals—never raw personal data.

  • Contextual relevancy matching (queries, app/site context)
  • Device and locale targeting (no personal identifiers required)
  • Aggregated, anonymized reporting only
  • Data deletion available on request

Shipping a mobile app? See Data Collection & Store Submission for the exact fields the SDK collects, mapped to Apple's App Privacy and Google Play's Data Safety forms.

Industry-Standard Compliance

Koah follows industry-standard compliance practices:

  • IAB-standard event tracking via the Koah pixel
  • Conversion tracking for measuring ROI in real time
  • Transparent billing based on impressions, clicks, and conversions

We believe in data minimization: collect what's necessary, protect what we have, delete what we don't need.

Contact Us

Questions about privacy or data handling? Contact us at support@koahlabs.com.

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